Product Data Upload for Magento Based Online Store

A reputed US-based online fashion store built on Magento.

Project Requirements:

The client's data for its product was exhaustive, complex and yet in an unorganized manner. The revenue of the client's eCommerce store is good by selling multiple fashion goods for men, women and kids. Every product was arranged under their specific sub-types. The client wanted their products to be well categorized so that their customer can easily browse and find the desired product without any time loss. Apart from that, they had other requirements as well such as product data optimization, data & image quality improvement, entering accurate product attributes, writing unique product descriptions and product reviews.

Project Requirements:

The client's data for its product was exhaustive, complex and yet in an unorganised manner. The revenue of the client's eCommerce store is good by selling multiple fashion goods for men, women and kids. Every product was arranged under their specific sub-types. The client wanted their products to be well categorized so that their customer can easily browse and find the desired product without any time loss. Apart from that, they had other requirements as well such as product data optimisation, data & image quality improvement, entering accurate product attributes, writing unique product descriptions and product reviews.

Challenges Faced:

• We were given a very tight deadline, and any delay could have resulted in a heavy financial loss to both parties. 
• There was zero tolerance for error in product upload. 
• Fashion products are huge and categorizing them under correct and elaborate product categories & sub-categories was one of the biggest challenges.
• Throughout the product upload procedure and our service, we had to be quick and mindful in order to comply with Magento's product data feed specifications. 
• Fashion product images are tough to edit and polish as it is very important that they accurately convey a 3D-sense of three-dimensionality. 
• Apart from product data optimisation and uploading, writing unique product descriptions for every product was also very challenging. This required a lot of time and research in other competitive and product information source platforms.  

How we went about the task:

At eCommerce Catalog Solution, we house specialists to handle various aspects of product data upload. Our adept team are well versed with every eCommerce platform and individual data feed specifications. At first, we analysed the project and its crucial requirements from the client-side, devised a feasible strategy and strived to accomplish them. 

We have a dedicated specialised team to perform specific tasks - product image enhancement, web content and product descriptions, SEO optimisation, product categorization and product data optimisation and upload. Our specialists uploaded massive product reviews to substantiate products' worth. 

As a team, we worked hard and delivered the entire project before the assigned time. The experts intelligently unclutter the product categorization and implement product data optimization to boost better ROI. Our product categorisation and clever product data optimization have immensely pleased our client and since then, the client has gradually got more business than earlier.